Google has rejected an advertisement for Perfume Genius’s upcoming album. The ad, in which the Perfume Genius singer can be seen in the embrace of porn star Arpad Miklos, was deemed “non family safe” and promoting “mature sexual themes”, despite both males not being fully nude. Seeing the video, one must conclude that, yes, it has men in a romantic embrace, and yes, it is shockingly tame.
However, this does not mean that Google is per se wrong in rejecting the ad nor that they might be in their right for all the wrong reasons. Google should have the right to reject whatever they want, however if they reject it merely because it are two males, then one could argue they are being uptight, morally on the wrong side of the fence, etcetera. The thing is, unless Matador (the label of Perfume Genius) actually also posts examples of practically the same thing as the Perfume Genius ad, or even going further, with heterosexual couples (and I’m not saying they cannot, or that Google for sure does not have such ads on their sites), then one can wonder how how justified it is. Simply put, if Matador doesn’t point to examples of Google allowing heterosexual ads going as far or further as the same Perfume Genius ad, basically, one has to wonder whether this is not just a marketing ploy playing up the homosexual theme for free press. It is only unfair if you not only just say it is unfair, but also point it out and provide some arguments for it.
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